Skip Navigation 
 
Bookstore

The Informed Association: A Practical Guide to Using Research for Results

Author(s): Sarah Slater, MS, and Sharon Moss, PhD, CRA, CAE
Format: Hard Shipment
Category: Research Methodologies
Level: Intro, Applied, Strategic
Available: In Stock  
Non-Member Fee: $42.95
You could save $10.00 by being a Member
Quantity:  
 
 
"If there’s one phrase that sets remarkable associations apart, it’s “Data, data, data.” They gather information, analyze it, and then use it to become even better." –7 Measures of Success: What Remarkable Associations Do That Others Don’t

The Informed Association: A Practical Guide to Using Research for Results will help you understand the importance of data-based decision making and the limitations of the data; making it more important than ever to know what the right questions are to ask and how to gather data in a way that will be meaningful and useful. Gaining knowledge through research will let you prioritize investments and resources for success in a competitive environment.

Outlining all the essential principles you’ll need to consider to get started through research design phase and implementation, you’ll get all the insight you need to create a well-thought-out research plan. With detailed definitions, example charts, and case-studies throughout to help illustrate how associations can and have used research to help move themselves forward in an every-day environment, this is truly a resource that will give you guidance.

Throughout the guide you’ll learn:

  • Why we use data to make decisions
  • When to say "no" to a research project
  • How to manage the research process internally or through a vendor
  • How to create and develop a research plan to guide your project
  • What collection methods can work for you and how to determine and recruit your survey audience
  • The ethical issues that arise when conducting research
  • How to analyze and interpret data results
  • To identify common pitfalls and errors to avoid
  • Which medium is best for conveying your results to an audience

Plus, each chapter starts off with learning objectives so you can easily reference and find the information you're looking for, and ends with "Questions to Ask Yourself" to help you develop and assess what you've learned and how it can be applied to your own association as you move forward.

Let your data guide the way!

(2013, ISBN 978-0-88034-367-1, paperback, 188 pages)

Upcoming Programs and Events
calendar icon Springtime Expo '14
May 15, 2014
calendar icon Marketing, Membership & Communications Conference 2014
June 17–18, 2014
calendar icon 2014 ASAE Annual Meeting & Exposition
August 9–12, 2014
calendar icon 2014 Technology Conference & Expo
December 16–17, 2014
View full calendar

 

Community Education Resources Career Advocacy About Us Join Shop
Collaborate
Volunteer Groups
Calendar
Face-to-Face
ASAE U Online
Associations Now
Models & Samples
Research
Find a Job
Post a Job
CAE

Press
Board of Directors
Standards of Conduct
Get Started
Get Connected
Get Involved
Bookstore
Buyers' Guide
Endorsed Business Solutions

border

American Society of Association Executives™ (ASAE), 1575 I St. NW, Washington, DC 20005
P. 888.950.2723, F. 202.371.8315 or P. 202.371.0940 (in Washington, DC)
© Copyright 2011 ASAE. All rights reserved.

Social Media | RSS | Advertise | Mobile Edition | Site Map | Contact Us | Privacy Notice
Supplier Partner Corner
X
Find:  Resources  |  Events  |  Jobs  |  ASAE Staff  |  Endorsed Business Solutions  |  Buyer's Guide  |  Members  |  Give Back   |  Help  |  Home
linked in Twitter Feed Facebook Group Flickr Group YouTube Channel Collaborate