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Maximum Engagement: Moving Members, Donors, and Customers to Ever-Increasing Levels of Participation

Author(s): David Gammel
Format: Hard Shipment
Category: Member Engagement
Level: Intro, Applied, Strategic
Available: In Stock  
Non-Member Fee: $31.95
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You want people to be involved in your organization, right? You want the engaged to stay engaged, the not engaged to become engaged, and the somewhat engaged to become highly engaged. Right? Here's a practical book from David Gammel, CAE, author of another ASAE title, Online and On Mission: Practical Web Strategy for Breakthrough Results. In this one, he takes up the concept of building sustained relationships with a lot of people to achieve your organization's mission. His book focuses on what he calls the "engagement acceleration curve." Sounds technical, but it's ever-practical because it’s all about engaging with intent—moving people among a variety of opportunities for engagement and along a curve from low to high engagement. The book covers
  • Strategic intent
  • Using data to drive early engagement
  • Fostering relationships to improve later engagement
  • Using personal contact to provide the impetus for growth
  • Leading with free, then realizing ROI
  • Zapping the sacred zombie cows to free up resources that allow staff and volunteers to focus on doing better things that contribute to engagement

This book also includes the "Big List of Engagement Ideas." Engagement is what we all do--you can't be without a book designed to help you do better than what we're all about!

(2011, ISBN 978-0-88034-334-3, softcover)

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