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199 Ideas: Membership Recruitment and Retention

Author(s): ASAE & The Center's Membership Section Council
Format: Hard Shipment
Category: Membership Recruitment & Retention, Member Benefits
Level: Intro, Applied
Available: In Stock  
Non-Member Fee: $29.95
You could save $7.00 by being a Member
Recruiting and retaining members takes a lot of hard work, creativity, and communication to cut through today's intensifying competition. Everyone gets a little stale, and often associations find themselves in the same old trap of "this is how we've always done it." With our brand new 199 Ideas: Membership Recruitment and Retention you'll take your recruitment and retention efforts to new levels. Here's an advance look at how you can use it to boost your efforts:
  • Show up the competition-tap into the grapevine for great ideas;
  • Put this top marketing tool to work to get the most bang for your buck (and don't forget to do this one thing that can make or break a campaign.);
  • Tap into the most often overlooked group of potential members-they're right in front of you;
  • 7 ways to segment your lists to better target your markets;
  • Use of the "magic" words to boost direct mail responses;
  • Drive more traffic to your website with this little-known secret; and much more!
  • Smart, savvy recruitment and retention ideas that really work!

    (2009, 88 pages, ISBN 9780880343138, soft cover)

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