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199 Ideas: Membership Recruitment and Retention

Author(s): ASAE & The Center's Membership Section Council
Format: Hard Shipment
Category: Membership Recruitment & Retention, Member Benefits
Level: Intro, Applied
Available: In Stock  
Non-Member Fee: $29.95
You could save $7.00 by being a Member
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Recruiting and retaining members takes a lot of hard work, creativity, and communication to cut through today's intensifying competition. Everyone gets a little stale, and often associations find themselves in the same old trap of "this is how we've always done it." With our brand new 199 Ideas: Membership Recruitment and Retention you'll take your recruitment and retention efforts to new levels. Here's an advance look at how you can use it to boost your efforts:
  • Show up the competition-tap into the grapevine for great ideas;
  • Put this top marketing tool to work to get the most bang for your buck (and don't forget to do this one thing that can make or break a campaign.);
  • Tap into the most often overlooked group of potential members-they're right in front of you;
  • 7 ways to segment your lists to better target your markets;
  • Use of the "magic" words to boost direct mail responses;
  • Drive more traffic to your website with this little-known secret; and much more!
  • Smart, savvy recruitment and retention ideas that really work!

    (2009, 88 pages, ISBN 9780880343138, soft cover)

    Upcoming Programs and Events
    calendar icon 2014 Great Ideas Conference
    March 9–11, 2014
    calendar icon Springtime Expo '14
    May 15, 2014
    calendar icon Marketing, Membership & Communications Conference 2014
    June 17–18, 2014
    calendar icon 2014 ASAE Annual Meeting & Exposition
    August 9–12, 2014
    View full calendar

     

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