The successor to the original edition of Creating and Managing an Association Government Relations Program expands its focus on critically important areas of association advocacy, whether from the grassroots, in the state house, or at the federal level. Updated and revised by government relations practitioners on the ASAE & The Center for Association Leadership Government Relations Section Council, the newly developed resource captures The most recent laws and regulations affecting government relations initiativesContemporary use of online tools, particularly for grassroots communicationsTips for stretching the small government relations budget (Hint: The tools within your reach have grown exponentially.)
ASAE & The Center's The Decision to Join research affirms the importance members place on influencing legislation that affects them. Brush up on the fundamentals of effective government relations with this revised and updated resource.
(2009, ISBN 978-088034-306-0, softcover)