Participants that register for this program must do so a minimum of 10 business days prior to the start of the course in order to guarantee on-time delivery of shipped course materials. Non U.S. residents should confirm shipping times and your Customs processing fees prior to registration.
This course defines the basic marketing concepts and strategies necessary for association professionals.
Learn how to build your marketing infrastructure, the steps to implement the market segmentation process, and the relationship of marketing and product life cycle management stages. Be prepared to analyze the effects of market research and explore marketing trends. To learn more about the topics that will be discussed within each module please refer to the course summary