Participants that register for this program must do so a minimum of 10 business days prior to the start of the course in order to guarantee on-time delivery of shipped course materials. Non U.S. residents should confirm shipping times and your Customs processing fees prior to registration.
Welcome to Principles of Membership! This course has been developed to assist self-directed learners in their exploration of the basic principles in association membership marketing, services, and operations. In short, you will have access to the tools you'll need to describe the needs of your members, define the outside influencers that impact your members' connection with your organization, and recognize the differences between your association's strategic plan and membership marketing plan.
During each of the six weeks, your knowledge will expand on the important elements of the needs of your membership. And, because learning is an active process that includes gaining information and applying it to specific situations in a competent manner, we have included assignments and scenarios that can be applied to your work environment.
Join us as we engage in discussion about the member experience and basic training for membership success! Designed for new membership staff, regardless of level, as well as association leaders, Principles of Membership provides a foundation for developing strong membership programs. In addition to the fundamentals of research, marketing and retention, this course provides a framework for thinking about what motivates people to join associations in today's rapidly changing competitive environment. To learn more about the topics that will be discussed within each module please refer to the course summary .
Modules: A Six-Week Course:
Self Service Orientation Days
Module 1 - The Changing Face of Membership Organizations
Module 2 - Understanding your Members
Module 3 - Membership Marketing Plans - From Creation through Evaluation
Module 4 - New Member Acquisition
Module 5 - Retention and the Member Experience
Module 6 - Conclusion
Assumes that participants have little or no knowledge of the areas covered.
Professionals just entering the association profession or individuals with one to two years of basic association industry experience.
Registrants will receive a participant kit of publications. Shipped materials will be sent to the address listed in the member profile of the registrant. In order to guarantee on-time delivery of the course materials, participants must register for this program a minimum of 10 business days prior to the start of the course. Non U.S. residents should confirm shipping times and are responsible for Customs processing fees. Learn which books are associated with this course.
Circle Club Members:
Please contact your organization's Circle Club representative to register.
Cancellation Policy and Additional Information:
Attendance cancellations must be received within five business days before the program begins. A $75 cancellation fee will apply. There are no refunds for cancellations received less than five days before a program. No-shows will not be refunded. The nonmember rate includes a one-year membership. If you prefer to opt-out of this offer please notify our Member Service Center.
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