After Google, YouTube is the most used search engine in the world. More than three-quarters of consumers of all ages around the world are now watching internet video content via a PC or TV. The explosive use of this compelling medium presents an opportunity to reach target audiences in new or creative ways.
Whether you seek to educate, communicate with, or advocate for your membershipvideo is fast-becoming a critical and indispensable tool in the communications arsenal. It is useful for communications specialists to better brand their organization, meeting planners to make meetings more accessible and interactive, education folks looking to take content to the next level, executive management looking for more compelling advocacy tools, fundraising leads looking for tools that help to seal the deal, or membership directors looking to increase and enhance the membership experience.
Video is now a viable tool both financially and technologically for organizations. This half-day session will provide an overview of the video production process and how to find cost-effective solutions for your video. Presenters will use numerous examples and case studies that allow attendees to see and critique videos that add energy and emotion to association communications.
Leave this session with an understanding of the value of video to help achieve your strategic objectives and the ability to ascertain when video is the appropriate communication vehicle. Walk away with a tool kit for cost-effectively planning and producing high value videos.
Join us and see how moving “pictures” can help you move your mission forward!
- Jeff Ghannam, President, Crystal Communications & Marketing, LLC (facilitator)
- John H. Cox, J.D., Executive Director, Organization: Flavor & Extract Manufacturers Association of the U.S.
- Adam Dylewski, Manager, Digital Services, American Chemical Society (ACS)
- Elissa Leif, CEO and co-owner, MiniMatters, LLC
- David Welch, President and Senior Producer, M2 Multimedia Communications
Check out their bios!