Each month the component relations professionals have a discussion on a topic of interest to its community. Follow the discussion on Twitter at #CRPLunch.
This Month's Topic: Splendour in the Grassroots Marketing
Association panelists share grassroots marketing initiatives where associations leveraged their components (i.e., chapters, interest groups, sections, committees) to proactively market membership, involvement, events, fundraising, products/services or news.
Hear about grassroots efforts and take back
+ Tools to help your components succeed
+ Ideas for making plan that works
+ Best practices for creating powerful relations
+ Methods for motivating your components
Guest Speakers:Carol Meerschaert, Director Marketing and Communications, Healthcare Businesswomen’s Association
Adele Cehrs, President of Epic PR Group
Moderator:Carolyn Hook, Director- Membership and Operations, New Jersey Society of CPAs
Time: 2:00pm to 3:00 pm EST
Cancellation Policy: We are requesting courtesy cancellations within three business days prior to the start of the program.